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Specializing in:
- e-Commerce - Small Business Websites - Web Design
- DotNetNuke - Graphic Design - Search Engine Optimization
- Travel Websites - Online Marketing - Web Hosting
 
Ph. (03) 8794 9134   Fax (03) 8794 9133
Thursday, September 09, 2010
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Important keys to Web Design Important keys to Web Design

There are a number important factors to consider when developing a website. They are: Professional Interface, Navigation, Performance, Content and Optimisation. These factors are defined below:

Professional Interface Professional Interface

Most companies recognize that in today's competitive business environment, a site on the internet can be a valuable way to boost sales, enhance customer service, and market to prospective customers. But not every company that establishes a presence on the Web is equally successful in achieving these objectives. The reason for this is that not all Web sites are developed to the same high standard in so far as aesthetics, navigability, interactivity, and performance are concerned.

A website is the first point of contact for many prospective customers. The website needs to be professional, eye catching and reflect your corporate image.

Only the best and most creative designers from around the globe are used to design your website. All websites are unique and custom designed especially for you to meet your business needs. Careful consideration is taken to ensure that your corporate identity is reflected and enhanced with your website.

Navigation Navigation

All too often a site is not logically linked, leaving end-users with no way to get to another page of interest to them, or even of finding out if there is another page to go to.  This is very frustrating to end-users and unnecessary.

Before building your site we will provide you with a site map which outlines the menus’, sub menus and flow of your website.

Consideration is always taken on how the site will appear to an uninitiated end-user, and we strive to make the site elegantly simple to navigate, no matter how complex, sophisticated, or lengthy the website

Content Content

The content of the website must contain precisely what the end user wants to see. The contents must be arranged logically to ensure easy reading. To encourage the end user to stay and read more the content must be interesting and give them all the answers to any questions they may have about a product or service.

Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms, content remains a constant in stable rankings for a number of important reasons. Your content must include key words and phrases relating specifically to the products and services you offer as these words are what enables potential customers to find you via the search engines.

As part of your content you must consider other options e.g. Virtual Tours, Photo Galleries, Logo Design, Flash Intro’s, icons and Product Images.

Professional photographers are available to take photos of your products, people, or anything else you need photographed.

Performance Performance

If your site does not load quickly more often then not you will lose the visitor. Performance is a vital factor to the design of your site. We have the expertise and tools to ensure that your site loads quickly and without errors. Sites that use a large amount of graphic’s can cause the site to load slowly but at Be Seen Be Sold all our graphics are optimised to speed up downloading.

Optimisation Optimisation

Be Seen - Be Sold not only create a professional good looking website, but one that is easy to find.

Using the latest in Search Optimisation Techniques, we are able to propel our sites to the top of the search lists in most leading search engines.

Most web developers can build you a great site but if your site does not rank well than you have wasted your time and money. Not all web designers are search engine experts.

Be Seen - Be Sold build all websites to be search engine friendly. By knowing what contributes to a high search engine ranking and what technology to use we make sure your business gets qualified leads.

Be Seen – Be Sold take the time to analyse the keywords that relate to your business, compare them to search trends to determine which group of keywords will give you the highest search engine ranking. With years spent understanding the algorithms and search engine techniques to achieve excellent search engine rankings for all our customers your business will be seen and will be sold.

Google and other major search engines are constantly changing, because of this we are always checking to ensure your search engine ranking is maintained. Our service does not end once your site goes live, to ensure the greatest optimisation of your web presence on the Internet is to constantly update and tweak content to ensure constant optimisation.

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